25 novembre 2021

Un moteur de changement pour la santé des hommes

Le samedi 6 novembre, plus de 1 500 voitures moustachues ont envahi les rues de 92 villes du monde entier.

On Saturday, November 6, more than 1,500 mustached cars took to the streets of 92 cities around the world. Lamborghini, an iconic sports car brand, organized the biggest global rally in its history, in the name of men's health. 
The event, which saw 'Bull Runs' take place in some of the world's biggest cities - including New York, Bangkok, Rome and Cape Town - marked the start of a collaboration between Lamborghini and Movember.
Here at headquarters, one of our strategies for reaching men has always been to get to where they are. If the men are standing, kicking the tires of a car, then this is where we need to be, and this is one of the reasons we are so excited about it. of our collaboration with Lamborghini. There is a natural connection between us, we both want to bring people together around something they love, have fun and do good.