Pringles announces partnership with Movember for the first time in France. The brand will donate €45,000 to Movember through its Amazon store where part of the sales made on the site will go to the charity.
Pringles announces partnership with leading men’s health charity, Movember. This is the first time the brand has supported a charity in France and will encourage men to open up and talk about their mental wellbeing. As part of the partnership, Pringles France is donating €45,000 to the charity. Amazon is also joining the cause as the campaign will be supported on the site’s new Pringles store which will further drive awareness of the partnership in France. Thanks to Amazon’s support, part of the sales from the store will be donated to Movember. The Amazon site will also have all the imagery and information from the partnership to further encourage men to have open and honest conversations on mental health.
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